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How the Bud Light Boycott Began

Info gathered, in part, from Wikipedia

A boycott on Anheuser-Busch products, originally starting on their Bud Light products, began due to a sponsorship the company conducted with actress and TikTok personality Dylan Mulvaney on April 1, which was part of a larger campaign to address Bud Light decline in sales and attract younger audiences. Mulvaney, a transgender woman, promoted the company's Bud Light beer brand during March Madness. Video shown below:

The video triggered a backlash from anti-trans individuals and American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. Several media outlets, including the Los Angeles Times and NBC News characterized the backlash as "anti-trans". In May 2023, AB InBev's stocks fell 20%, enough for them to be classified as a bear stock by Forbes while HSBC cut AB InBev's stock to a hold. CNBC estimated that in May, AB InBev's sales fell 18%. In May 2023, Bud Light lost its status as the top-selling beer in the United States to Modelo Especial.

In the months since, Anheuser-Busch has also received backlash from the pro-trans community and American liberals, due to Bud Light not defending the LGBT+ community and Dylan Mulvaney after the backlash began. Due to their indecisiveness, on June 29th, Dylan Mulvaney released a follow-up video on Instagram, bashing Bud Light for not reaching out to her after the boycotts began and told her followers to not drink Bud Light anymore. Part of video shown below: